We strive for the just society and equal opportunities, for the right of each child to have a happy and carefree childhood and quality education and for socio-economic empowerment of marginal groups.

We undertake actions aimed at improvement of overall living standard and quality of life.

Through our activities, we wish to contribute to the sustainable development of society, to earn the trust and understanding of stakeholders as a good partner, by actively promoting corporate citizenship trough campaigns that support development of local communities.

We initiate actions and campaigns in cooperation with the institutional partners, foundations, communities and individuals.